CASE STUDY: CRA
Transforming People and
Performance: How CRA Reached
Exceptional Survey Participation
and Grew eNPS by Double Digits
About CRA
České Radiokomunikace (CRA) has been at the heart of television and radio broadcasting in the Czech Republic since 1963. Understanding the importance of staying ahead in the rapidly evolving tech industry, CRA has become a leading provider of IT and telecommunications services – blending tradition with innovation to meet the demands of the digital world. Drawing on decades of experience and a forward-thinking mindset, CRA empowers its customers to succeed in an increasingly connected world. Today, the company is the largest Czech provider of cloud services and a trusted partner for telecommunications and ICT solutions. CRA also delivers high-quality cyber security services tailored to modern challenges, operates the most extensive LoRaWAN network in the Czech Republic, and is currently constructing the country’s largest data center – underscoring its role as a stable, reliable, and innovative market leader.
The Challenge
With constant product innovations, new technology, and a desire to stay ahead of the curve, CRA recognized the importance of aligning its internal culture with its outward innovation.
The telecommunications company identified the following needs in transforming their company culture to empower their workforce:
- Empowering employees with greater autonomy while maintaining high-performance standards.
- Moving beyond traditional corporate structures to increase agility and better support a modern workforce.
- Ensuring that every employee’s voice was heard and valued across all levels of the organization.
- Fostering a culture of growth by prioritizing regular development conversations over rigid annual reviews, enabling employees to adapt, learn, and thrive in real time.
- Utilizing real-time data and continuous feedback to provide a clear direction for the company based on employee sentiment.
To address these challenges, CRA sought a solution that would provide continuous feedback and insights into employee sentiment, allowing leadership to track and influence both cultural and performance dynamics in real-time.
The Solution
To drive its cultural and performance transformation, CRA partnered with LutherOne, implementing a data-driven approach to engagement, feedback, and performance management. The company integrated multiple tools, including real-time engagement surveys, performance tracking, and smart feedback mechanisms, all designed to create a transparent and agile workplace.
Through this collaboration, CRA was able to understand both the cultural dynamics and performance metrics at play throughout the company. As a result, they could track and act on how culture influences performance and vice versa.
Continuous Employee Insights
By leveraging LutherOne’s smart question distribution, CRA ensured that every employee had a voice—without survey fatigue. This system allowed the company to collect valuable feedback efficiently while identifying trends across departments.
"Implementation is key. We’ve revamped our approach to focus on engagement and participation. To truly understand the organization, we need to hear every voice. LutherOne’s smart question distribution makes that possible."
Leadership Ambassadorship
Strong executive support was a driving force behind the initiative. The CEO actively engaged with the survey process, not only communicating results transparently but also personally reviewing open-ended employee responses. This level of involvement reinforced the company’s commitment to action and accountability.
Real-Time Data
With real-time access to engagement data, managers could instantly see which areas required attention and where teams were excelling. This allowed leadership to respond proactively rather than reactively.
“Results are accessible in real-time: every people manager can immediately see where attention is needed, and where things are going well.”
– Martina Ježková, Chief People Officer, CRA
The Results
The implementation of LutherOne had an immediate impact on the company’s workplace culture, employee engagement, and overall performance:
1. High Participation Rates
Regular employee engagement survey participation surpassed 70%, a testament to the trust employees placed in the system and their willingness to contribute. With nearly three-quarters of employees actively sharing feedback every quarter, CRA established a culture where transparency and collaboration thrive.
2. Improved eNPS
The company achieved double-digit growth in its Employee Net Promoter Score (eNPS), reflecting increased employee satisfaction, engagement, and advocacy. Higher eNPS scores correlate with improved retention and a stronger employer brand.
This success was solidified by the company winning the LutherOne Voice of the Employee Award 2024 for Employee Empowerment, which recognizes top employee ratings for trust, autonomy, and empowerment. As the award is based on employee engagement scores, it highlights that satisfaction goes beyond eNPS, impacting all levels of employee experience.
3. Sustained Improvement
The company experienced steady improvements across all key engagement indices, from performance to collaboration, as data-driven insights led to meaningful change.
“When I joined, I was genuinely impressed to see that we already had solid data to work with. That's where great management starts.”
Key Takeways
By partnering with LutherOne, CRA was able to leverage real-time insights to guide its ongoing transformation to becoming an organization that is as innovative as their products. The company not only fostered a more engaged and empowered workforce, but it also established a transparent, data-driven approach to management, leading the way to an empowered workforce. With continuous feedback loops in place, CRA is positioned to continue innovating, growing, and maintaining its competitive edge in the competitive tech industry.